Our aluminum bottle design embodies Coke’s renewed focus on its core brand identity. The classic contour bottle shape features an oversize Coke trademark and nothing more. This clean and confident design simplifies what it means to be Coke and makes the brand feel fresh and new again. 

The shape and bold graphics treatment of these well-established logos make these bottles sing.

The Coke (red) bottle could probably be reduced even further by eliminating the type. The bottle shape alone says Coca-Cola.

It’s refreshing to see a mass-market iconic brand show this much restraint with something this bold and clear.