“Standards of Excellence” was created to help businesses and designers take advantage of paper’s powerful potential as a marketing tool. It serves as a convenient reference manual to help shape successful letterheads, business cards, and other elements of a stationery system. It is also a guide to the wide range of quality paper products offered by Crane & Co.

A recurring “Design Considerations” column outlines some of the basics to ensure that design is as functional as it is distinctive. The design is simple, direct, and practical with bound-in samples of actual letterheads, envelopes, business cards, and so on.