Following the “creation without boundaries” corporate philosophy, we set out to design a catalogue that would set Seasonal Specialties LLC apart from our competitors. We look at trends and want our catalogues to reflect this, yet be a functional sales tool for our sales staff.

We chose a dictionary concept to segment the categories of green goods. Using a familiar dictionary element (the reversed circle thumb tab), we tabbed each section with the half moon. The design used word definitions relating specifically to this product line. The dictionary concept implies that our product line is the definitive source for all green goods. We want our buyers to think of the product as “life-like” trees, not “artificial,” so we chose a stock that would actually have little chunks of treelike fibers in it.