The purpose of the book is to excite interest and elicit emotional response by bringing into the classroom the colors and forms of the world outside. Advertisements, buttons, cartoons, photographs, paintings, graffiti, and song lyrics are carefully integrated with provocative written materials such as poems, stories and essays to provide an idea explosion in a mixed bag. To augment the novelty of the book’s contents a square format was chosen, paper covered boards were used, and the usual budget limitations applied to most textbooks were largely ignored, allowing widespread use of color as well as experiments in typography and layout.