The subhead for this profile speaks to James Franco’s past mistakes and new beginnings. For those of us who spend the better part of our day looking at a computer screen, this translates to one word—“restart”—with the old Apple “bomb” being the most memorable (and menacing) graphic representation we could conjure. Whenever that grim little icon appears, your only choice is to make a clean start. 

Simple and bold. Consistent use of the “interface” windows.

The raw typographic treatment next to the staged feeling of the photograph says it all.

Bit-map graphics are stripped-down visuals against the oft-hyped celebrity persona. The design shows restraint while still connecting to a very techno-minded, visually stimulated audience.