Larry’s Shoes Outdoor Bill Board
Joiner Roland Serio, Dallas, Texas, 1995
Description
Larry’s Shoes, a chain of men’s shoes stores, asked us to develop an ad campaign to introduce a new “Superstore” they were opening in Texas. We created a teaser campaign that reinforced the client’s name and their innovative approach to retail. Larry’s offers their customers cappuccino, foot massages, live music and a shoe museum—in addition to a large assortment of shoes at great prices.
The most successful part of our campaign is the way each “Larry: appeals to each segment of Larry’s customer base. Which is anyone who has ever watched T.V.
Collections:
Communication Graphics: 17 (1996)
Repository:
Denver Art Museum
Discipline:
Environmental graphic design
Format:
Advertisement, Promotion
Credits
- Design firm
- Joiner Roland Serio
- Creative director
- Robert Joiner
- Graphic designer
- Allen Weaver
- Photographer
- stock
- Writer
- Jim Sykora
- Client
- Larry’s Shoes
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