Larry’s Shoes Outdoor Bill Board

Larry’s Shoes Outdoor Bill Board

Joiner Roland Serio, Dallas, Texas, 1995

Description

Larry’s Shoes, a chain of men’s shoes stores, asked us to develop an ad campaign to introduce a new “Superstore” they were opening in Texas. We created a teaser campaign that reinforced the client’s name and their innovative approach to retail. Larry’s offers their customers cappuccino, foot massages, live music and a shoe museum—in addition to a large assortment of shoes at great prices.
The most successful part of our campaign is the way each “Larry: appeals to each segment of Larry’s customer base. Which is anyone who has ever watched T.V.

Collections: Communication Graphics: 17 (1996)
Repository: Denver Art Museum
Discipline: Environmental graphic design
Format: Advertisement, Promotion

Credits

Design firm
Joiner Roland Serio
Creative director
Robert Joiner
Graphic designer
Allen Weaver
Photographer
stock
Writer
Jim Sykora
Client
Larry’s Shoes
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