Everyone Loves You When You’re Dead
Meat and Potatoes, Burbank, California, 2010
Description
Project brief: With upward of 100 fascinating interviewees featured, the task was to create a design that balanced them in a fluid way, creating something broadly appealing to a wide-ranging audience, given the diversity of those included.
Approach: With Neil Strauss’s background as a writer for so many forms of print media, the inspiration and direction became clear. We tapped newspaper and obituary layouts, vintage playbills and ads spanning the decades.
Effectiveness: “Love the cover. And the interior—holy shit, it is so original and mind-blowing. The illustrations kick ass, and the text formatting is so readable and clean and fun. It’s really a tour de force visually.” —Neil Strauss
As cliché as it may sound, any time the client is happy, we consider a project a success. In broader terms, our vision for this particular project held from conception to finished piece, making it incredibly satisfying from a standpoint of creative fulfillment. It was definitely a client-designer love affair from start to finish.
Juror Notes
Rock journalism as a series of composed broadsides. Great example of attention to detail on a trade paperback.
Credits
- Design firm
- Meat and Potatoes
- Creative director
- TJ River
- Designers
- Bernard Chang, Jen Montgomery, TJ River
- Illustrator
- Sian Superman
- Author
- Neil Strauss
- Publisher
- It Books