Maison Théâtre Platform

Maison Théâtre Platform

lg2boutique, Montreal, Quebec, 2008


Maison Théâtre puts on plays conceived and performed by professionals, for 2—17 year—olds. Adults are the primary influencers in the decision-making process, though, and they also are to have a good time while accompanying their children.  We had to give the company a recognizable, clear and desirable identity in the cultural family entertainment world – and to underpin this with a simple descriptor that fostered immediate understanding of their mandate: More family, more professional, more entertaining, easily remembered.
The Maison Théâtre project is strongly inspired by the playful, colorful world of children. The logo is an abstract representation of two spotlights interlocking, creating a new, naive geometric form.  The two fonts, Marie Script and Tommy Bold, were created to add a childlike look.

Juror Notes

Simple, appropriate, fun. Delightful job in two colors. Used the various parts of the logo very well. Never too young to have something sophisticated. 

Collections: AIGA 365: 30 (2009)
Repository: Denver Art Museum
Discipline: Brand and identity systems design
Format: Brand and identity systems, Program


Design firm
Creative director
Claude Auchu
Art director
Anne-Marie Clermont
Julie Bisson, Tania Chiarotto, Anne-Marie Clermont
Gilles Chouinard
Content strategist
Pénélope Fournier
Marie Script, Tommy Bold
Maison Théâtre