Swisscom re-brand

Swisscom re-brand

Moving Brands, London, England, 2008


The re-brand of Swisscom, the number-one telecoms operator in Switzerland, was part of the strategic consolidation of multiple businesses into a single unified brand. This shifted the focus of communications away from telecoms and IT toward a warm relationship with customers based on media and entertainment.

Our key objective was to create a living, moving identity to engage people through sound, motion and interaction. The new brand-mark is a constantly moving life form, with free-flowing planes that reflect Swisscom’s multisensory customer offering. The revolving planes pivot around a fixed axis, symbolizing Swisscom’s strong heritage as a trusted national provider of technology.

Juror Notes

Comprehensive. Interesting that they managed to have all these different companies come together into one. It’s really good; well thought out, which is very hard to do with a group of companies. Animated logo makes it.

Collections: AIGA 365: 30 (2009)
Repository: Denver Art Museum
Discipline: Brand and identity systems design
Format: Brand and identity systems, Program