A great deal of heart goes into each and every chocolate produced by John & Kira’s. Their exquisite chocolates are made fresh with the finest ingredients available from local and family farms. “Real people, REALLY good chocolates” is not only their tagline but also their business philosophy.

The new packaging needed to appeal to a wide audience, from the thoughtful fancy-food lover to the impulsive farmer’s-market shopper. Ease of assembly (for busy holiday rushes) was just as important as the way the boxes looked. For the chocolate lover, the new design reflects the artisanal, handcrafted aesthetic of John & Kira’s. For the chocolatier, the system of boxes is versatile and can be efficiently assembled and shipped during busy seasons (so time can be better spent making mouth-watering chocolates).

The thoughtfulness of the details speaks to the product’s handcrafted individuality.