MICA viewbook
MICA viewbook
MICA viewbook
MICA viewbook
MICA viewbook
MICA viewbook
MICA viewbook

MICA viewbook

Rutka Weadock Design, Baltimore, Maryland, 2002

Description

We were able to produce this 308-page case-bound book within a tight budget. Of ten forms, only four printed in four-color process; the rest printed in one or two colors. The colored offset sheets, which create a striped pattern along the edges of the book, used contrasting ink colors and halftones. We separated the imagery, which features the extraordinary artwork of MICA students and photography showing student life at MICA, from the copy, which captures the voices of the MICA community. A thumbnail system to help the reader navigate is featured both on the dust jacket and throughout the art sections.

The book has exceeded all expectations: MICA increased its freshman class by 27 percent this year, enrolling 62 percent of its top scholarship winners.

Collections: AIGA 365: 24 (2003)
Discipline: Promotional design and advertising
Format: Book, Brochure

Credits

Design firm
Rutka Weadock Design
Creative director
Anthony Rutka
Designer
Ally Gerson
Photographer
Bruce Weller
Writers
Theresa Lynch Bedoya, Kim Carlin, Michelle Strunge, Joan Weadock
Typefaces
Bodoni, Helvetica Neue
Printer
Peake Printers, Inc.
Bindery
Advantage Bookbinding Inc.
Papers
Sappi Magno Dull 100 lb. Text, Fox River Quest Black 80 lb. Text, Springhill Opaque Offset 60 lb. Text (Pink, Goldenrod, Tan, Green, Blue), Roland Opaque 100 lb. Text
Client
Maryland Institute College of Art
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