Lorrie Moore is a great writer read mostly by women, but the men who do read her books often worship her. Her first two hardcover books were so pink that few men would have been attracted to them. With Frog Hospital I wanted to change all this, but every time I added color or image or any typographic display the meaning of the words changed and the design detracted from the original plaintive, open tone of the title. So, I have to say this is design by omission. And what it becomes is just a large question which really stands out in the fiction section of the bookstore...and hopefully attracts a wide audience.