The concept for the 1995 annual report was to express the breadth of the Nike brand. This breadth is evident in the frequency with which Nike appears throughout the sporting world, at all levels, in all places. By showing the ubiquity of Nike’s presence, the involvement we have in the sports world, and the motivation we provide for all athletes and the dreams they chase, we were able to show Nike’s emotional connection to a near genetic and universal predisposition of humans toward sport, competition and simple play.