Benjamin Franklin wrote “Quack, Quack, Quack” in the margin of a medical book in 1760. This humorous example of marginalia, however, belies the serious social history of quackery presented in this exhibition catalogue. The book needed quality production worthy of the fine printing and design traditions of The Grolier Club. The design also needed to relate to mostly 18th- and 19th-century artwork that was heavily typographic. Given all this history, creating a modern book using contemporary typefaces became the goal and the challenge.