“Helps beaters beat better batter”
McCann-Erickson, Inc., New York, New York, 1957
Description
Collections:
Fifty Advertisements of the Year (1958)
Discipline:
Promotional design and advertising
Format:
Advertisement
Credits
- Agency
- McCann-Erickson, Inc.
- Art directors
- Daniel W. Keefe, Franklin Baker
- Photographer
- Marty Bauman
- Process
- Letterpress
- Typefaces
- Franklin Gothic Wide, Caledonia Italic
- Compositor
- Milton Zudeck, McCann-Erickson, Inc.; Superior Typography, Inc.
- Engraver
- The Beck Engraving Company
- Client
- Esso Standard Oil Co.
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