University Review, Autumn 1970, periodical

University Review, Autumn 1970, periodical

New Center, Inc., 1971

Description

Juror Notes

A single image repeated without variation 49 times isn't
improvisation: it's a corpse. The repeat/repeat/repeat of a
single motif, a single cliche, comes to life and has meaning
only with variation, however slight. Otherwise it's fixed and
lifeless.

The secret of any tribal beat is that its underlying
rhythm, its deep structure pattern, remains unbroken while
variations occur on the surface level. It's like a Five-times
Table where one can improvise indefinitely as long as one
obeys the rules of multiplication. There's no point, of
course, in learning these rules unless one wants to
improvise. —Edmund Carpenter

Collections: Communication Graphics (1972)
Discipline: Editorial design
Format: Newsletter

Credits

Design firm
New Center, Inc.
Art director
Richard Danne
Designer
Richard Danne
Photographer
Al Giese
Client
State University of New York
Loading...
Loading...