The Golden Age of the Silver Screen identity system is an event-related promotion for the Association of Children’s Health Care of Minneapolis. The pieces in the system celebrate the mood of that time period through typography and imagery. The four-color, black/white and a run of silver give it vibrant and rich tone, yet, maintaining a quiet monotone presence. The communication comes through in the allure of its elegance and sophistication. The campaign was meant to engage the participant to step back to a time when life seemed much more grand.