This piece is a beacon. With it, we seek to attract marketing professionals who recognize the value of communicating in original and unpredictable ways. Our design emerges as much from human curiosity, experimentation, and social exchange as it does from research and logic. This book is our own exploration into how we think and the many things we draw from in the process of changing ideas into printed matter. It is a physical demonstration of how, by mixing purpose with wanton creativity, we find an audience far more willing to extend themselves into a message.