![Target Ten](/assets/images/000/100/613/100613_lg.jpg)
Target Ten
Target Corporation, Minneapolis, Minnesota, 2009
Description
This campaign highlights Target’s vast product assortment in a fun and entertaining way. Each placement features candid and engaging photography with a clever premise and an accompanying list of 10 products.
This buzz-building launch ran on billboards in Times Square and downtown Minneapolis, where viewers were invited to text in for each list on display, as well as on Facebook and in select national magazines.
Juror Notes
A great brand extension of Target that in its cleverness and execution make the campaign a wonderful solution.
Collections:
AIGA 365: 31 (2010)
Repository:
Denver Art Museum
Discipline:
Promotional design and advertising
Format:
Advertisement
Credits
- Design firm
- Target Corporation
- Art directors
- Will Gunderson, Aaron Melander
- Designer
- Aaron Melander
- Photographer
- Frederike Helwig
- Copywriters
- Jeff Barbian, Aaron Muther, Travis Robertson
- Client
- Target
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