Young & Smylie, a licorice brand with more than 150 years of history, was to be given new life by the Hershey Company in the launch of its premium licorice product. The brand is a marriage of old and new, featuring an apothecary-styled design architecture that reinforces the health benefits of natural licorice. It is complete with a contemporary brand image, upscale design style and a muted color palette that sets the product apart from its competition and resonates with today’s consumer. The look finishes with high-quality rotogravure engraving and printing on rich, matte stock.

This packaging separates the product from its competitive set. A nice step forward in bagged candy.