826 Valencia is dedicated to supplementing the education of local San Francisco students ages 6 to 18, and helping teachers get their students excited about the literary arts. The project goal was to both update the look and feel of the 826 Valencia identity and build a site with an extensive back-end system for managing volunteers, workshops and students. 826 Valencia is the flagship organization in a fleet of 826 nonprofit tutoring centers across the nation, and the client wanted the site redesign to reestablish the San Francisco location as the premier 826 outpost. It’s a very deep site, with rich content aimed at parents and kids, and an air of fun. Click on Mr. Blue and he might tell you,“Your parrot is drab and inarticulate.” The site was launched to rave reviews and has greatly improved the organization’s ability to engage with its audience.

Read the full case study with juror comments here: [http://www.aiga.org/justified-2012--case-study--826-valencia-website-resdesign/]