16 and Pregnant; Teen Mom
MTV Networks, New York, New York, New York, 2010
Description
Project brief: 16 and Pregnant and Teen Mom depict the very real consequences of having unprotected sex.
Approach: The book showcases quotes from viewers and journalists and the results of polls conducted by Nielsen Media Research that highlight the positive impact both shows are having on sexually active teens. Books were sent to potential advertisers, members of Congress and the White House.
Effectiveness: Both shows continue to perform well on MTV and, according to polls conducted by Nielsen, have had a positive impact on teens.
Collections:
AIGA 365: Design Effectiveness (2011)
Repository:
Denver Art Museum
Discipline:
Promotional design and advertising
Format:
Booklet
Credits
- Design firm
- MTV Networks, New York
- Creative directors
- Jim deBarros, Jeffrey Keyton
- Art director
- Lance Rusoff
- Producer
- Fran Sizemore
- Client
- MTV
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