The Potlatch Paper website, orientated toward the sensibilities of those who work in or around the graphic design industry, makes use graphically of two of the industry’s core tools: type and paper. These elements are used in an innovative, elegant and sometimes whimsical manner as a central part of the site and the site navigation.

“It’s liberated type. The lack of gimmicks in the interface is refreshing. It’s effortless, like leafing through a book. It’s also useful, not in-your-face.”

“There are some really charming ways of animating typography—like when it becomes magnetic-seeming, sticking to the type. It’s a lovely and sweet idea.”

“There’s a very light touch to it.”