Real Good Experiment

Real Good Experiment

mono, Minneapolis, Minnesota, 2009

Description

Blu Dot is an award-winning creator of modern furniture. But awareness of the brand was limited, so we took to the streets. Inspired by the New York City culture of “curb mining,” or picking up furniture from the street, we devised an experiment. We placed 25 of Blu Dot’s Real Good Chairs all over Manhattan, free to take. The catch: we enabled the chairs with GPS to see where they’d go. The two-day multimedia experiment featured a website with real-time tracking, Twitter feeds and a documentary that revealed the whereabouts of the chairs and told the story of their new owners.

Juror Notes

Wow. Emotional design with a compelling, humorous narrative. Loved it! The experiment uses humor to bring to the foreground many issues that contemporary technologies should give us pause to consider: GPS tagging and tracking, real-time web updates, objects that tweet and how those are deployed in our culture. The smart and smart-ass strategy has paid dividends to Blu Dot.

Collections: AIGA 365: 31 (2010)
Discipline: Design for entertaining
Format: Video

Credits

Design firm
mono
Creative director
mono
Art director
mono
Designer
mono
Editors
Zac Stuart-Pointer, Andrew Zuchero
Writer
mono
Music
NoWare
Producer
Supermarche
Director
Andrew Zuchero
Manufacturer
Tellart
Client
Blu Dot
Loading...
Loading...