This book contains one long, highly readable essay focused on Ruscha’s use of photography as reference for his paintings, drawings and prints, and on his development of his photographic books. A large number of photographs are reproduced at true size. Also, the book is printed in CMYK, even though almost all the originals are in black and white; this enabled us to capture the tonal differences between different printing papers that Ruscha utilized over the years. The book’s typography makes a slight reference to the very American, very pop nature of Ruscha’s work.