It Is Beautiful . . . Then Gone
Martin Venezky, 2004
Description
Since the book is a monograph of my work, it gave me the opportunity to curate and catalog my work and elaborate on the thinking, philosophy and environment that created it. I wanted this book to mimic a laboratory rather than a gallery, as if the reader were visiting me in mid-project and was encouraged to wander around, open up drawers and ask lots of questions.
I decided to group projects casually, sometimes with projects of similar genres (books, posters), sometimes as separate case studies (“Bordertown,” “Sundance”) and still other times as distinct processes (“Experimentation”). The pivotal piece in the book is the huge wall collage that graces my studio’s walls and occupies a special gatefold, along with an exhaustive catalog of its individual components.
Because of the investment in time and energy that I put into this book, I have hopes that it will become my portfolio’s centerpiece—something I could send out on request that explains my work and its excitement as well as I could ever do in person. In the meantime, it provides a guide for my students and other young professionals as to alternative, independent career paths and design as a lifelong pursuit.
Credits
- Art director/creative director
- Martin Venezky
- Designer
- Martin Venezky’s Appetite Engineers
- Jacket designer
- Martin Venezky
- Illustrator
- Martin Venezky
- Photographers
- Cesar Rubio, Dana Davis, Martin Venezky
- Production directors
- Martin Venezky, staff of Princeton Architectural Press
- Production artist
- Martin Venezky
- Picture editor
- Martin Venezky
- Author
- Martin Venezky
- Editor
- Clare Jacobson
- Publisher
- Princeton Architectural Press
- Trim size
- 7 x 9 1/2 inches
- Pages
- 192
- Quantity printed
- 4,000
- Typefaces
- Century Schoolbook, Helvetica, Benton Gothic, ITC Kabel
- Printer/binder
- Asia Pacific Offset
- Jacket printer
- PLC printer, Asia Pacific offset
- Paper
- Inside—140 gsm Japanese Matte plc; 150 gsm glossy art and matte lamination
- Binding method
- Sewn, case bound