The Potlatch Paper website marries elegant interactivity with functionality. The site targets designers, printers, print producers and corporations, providing them with interactive tools, resources, design competitions, and informative and educational promotions. Orientated toward the sensibilities of those who work in or around the graphic design industry, the site makes use graphically of two of the industries core tools: type and paper. These elements are used in an innovative, elegant and sometimes whimsical manner as a central part of the site and the site navigation.

“A rare example of an interactive format that helps to deliver information.”