Typathology booklet
Mires, San Diego, California, 2001
Description
Writer Eric La Brecque asked us to design a promotion celebrating the process—and sometimes-humorous consequences—of working with type and words. He had compiled a list of common typographic errors and wrote interpretive definitions for the resulting newly formed words. This content suggested the format of a dictionary and the use of typographers’ marks as illustrative elements. Given that the book would be sent to clients and colleagues as a holiday greeting, Eric requested that the piece be small, precious and gift-like. We delivered a final product that had a tactile quality and allowed the subtle humor of the content to shine.
Collections:
AIGA 365: 23 (2002)
Repository:
Denver Art Museum
Discipline:
Promotional design and advertising
Format:
Booklet
Credits
- Design firm
- Mires
- Creative director
- John Ball
- Designer
- Joy Cathey Price
- Illustrator
- Joy Cathey Price
- Writer
- Eric La Brecque
- Typeface
- ITC Golden Cockerel
- Printer
- Bordeaux Printers
- Papers
- Classic Crest Natural White 70 lb. text, Pegasus Black 100 lb. cover
- Client
- Eric La Brecque
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