After a dozen years of steady, creatively driven growth, the time had come to articulate the kate spade sensibility in book form. Divided into five sections—the beginning, the customer, the design, the culture and the vision—the piece is intended to be a road map to the ethos underlying the company’s irreverent spirit. Serving as both a storytelling tool and a visual guide, the book will act as a historical document and inspiration for years to come.

Surprises throughout the piece.
A lot of thought given to the typography.
Not everything looked the same.
Love the table of contents.
An element of whimsy really comes through, which is part of her brand.
Shows you can do a piece of branding with variations instead of incessant repetition.
Provides more depth about the brand, while exquisitely done.
Tells a rich story, not an iconic manifesto.