Photogram Alphabet

Photogram Alphabet

Dutch Osborne Design, Providence, Rhode Island, 2005

Description

Photogram Alphabet is composed of found, recycled and reused objects. This new typeface is captured through the photographic process known as the photogram. Each letter is created by capturing the shadow of an object. There is no distortion of scale between the image that is captured and the object from which it was cast. Each object has a unique shape, so the signature of the shadow is often a surprise. As a collection, these signatures have begun to define a new typography and an attitude toward reuse and appropriation. While some images are familiar to adults, others present themselves to children. The purpose of this piece is to foster a dialogue of discovery and exchange through image and text.

Juror Notes

Captures the essence of the characters by using photograms instead of the real thing.
Fabulously quirky.

Collections: AIGA 365: 27 (2006)
Repository: Denver Art Museum
Discipline: Typographic design
Format: Posters, Type design

Credits

Design firm
Dutch Osborne Design
Creative director/designer
Dutch Osborne
Art director
Sarah Meyer
Illustrator
Dutch Osborne
Photographer
Dutch Osborne
Copywriter
Dutch Osborne
Information architect
Sarah Meyer
Printer
Colonial Printing
Printing method
Offset
Paper
100 lb. Creator Gloss white cover
Client
Dutch Osborne
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