Opus
Tricycle, Inc., Chattanooga, Tennessee, 2006
Description
The Opus logo is a bold, hip mark for a new carpet brand in a dinosaur industry. A visual trick is played with the same letterform used for the p and s to represent a roll of carpet.
Juror Notes
“Simple, high-end commercial carpet manufacturer. Everyone loved this logo type and its application.”
Collections:
AIGA 365: 28 (2007)
Repository:
Denver Art Museum
Discipline:
Brand and identity systems design
Format:
Brand and identity systems, Logo
Credits
- Design firm
- Tricycle, Inc.
- Creative director
- R. Michael Hendrix
- Designer
- Ben Horner
- Client
- Opus Floorcoverings
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