Briggs & Stratton makes small engines, some of which are used in Kart, Bandolero and other forms of small-engine racing. We were asked to create an identity for the Animal engine. We saw an opportunity, though, to create an identity that not only branded the engine but also represented an idea that is defined, shared and “owned” by a subculture of young racing enthusiasts. 

“Robin didn’t like this but when Greg explained that it’s about a small yet mighty engine from Briggs & Stratton, she connected.”