The Untitled Conference Book
Stone Yamashita Partners, San Francisco, California, 2006
Description
The Untitled Conference was a three-day gathering in November 2005 that brought together brand, marketing and design leaders from some of the world’s biggest and most recognized brands. The event threw out some big questions to its attendees (What is the future of marketing? How can companies use design to drive lasting change? How can brands become instruments of social change?) and then gave them room to answer these questions based on their experiences and their visions for the future. The book captures the conversations, debates, agreements and revelations of 40 people over the course of three days.
Juror Notes
“The result of intellectual and curatorial thought processes compiled in a simple, successful historic keepsake for the conferences—a book of knowledge and design.”
Credits
- Design firm
- Stone Yamashita Partners
- Creative directors
- Susana Rodriguez, Keith Yamashita
- Art director/designer
- Becky Hui
- Photographers
- Geoff Ellis, Andy Ogelsby
- Production directors
- Anne Bodel, Michelle Roach
- Production artist
- Andy Ogelsby
- Writers
- Jim Humes, CJ Maupin, Keith Yamashita
- Content strategists
- Jim Humes, CJ Maupin, Keith Yamashita
- Printer/binder
- Colorbar
- Printing method
- Sheet-fed offset
- Binding method
- Case
- Papers
- Arrestox Vanilla (cover material), Permalin Sand Antique Finish 80 lb. text (endpapers), Finch Opaque, Vellum, Bright White and Vanilla, 80 lb. text (text pages)
- Typeface
- Hoefler
- Client
- Coca-Cola