A40 Audio System
ASTRO Studios, San Francisco, California, 2007
Description
ASTRO Gaming is a premium developer of high-performance video-gaming equipment for pro gamers. This package delivers the product with confidence and a perception of value that promotes ASTRO as “the gamers’ lifestyle brand.”
The experience upon receiving, unveiling and assembling the product is direct and simple. It reinforces ASTRO’s gaming authenticity via the global-domination sketch art on the cover and technophile print finishes. Not only is the packaging robust enough to protect the product on its journey from factory to doorstep but it can also be used to store and collect your favorite gaming mags, game cases or action figures. It’s more than a box, but less than a storage unit.
Collections:
AIGA 365: 29 (2008)
Repository:
Denver Art Museum
Discipline:
Package design
Format:
Package
Credits
- Design firm
- ASTRO Studios
- Creative director
- Woo
- Art director
- Woo
- Designer
- Woo
- Illustrator
- Norio Fujikawa
- Printing methods
- Offset lithography, spot UV vanish
- Client
- ASTRO Gaming, LLC
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