The goal of the new massgeneral.org is to engage a consumer-patient audience in an ever-changing consumer-health-care-driven landscape. The new website provides modernized design and functionality to more than 400 entities across the hospital and, through a centralized content-management system (CMS), offers new ways to create, publish and edit content.

Most importantly, the CMS allows publishers to make relationships with online content to present the most important and contextually relevant information to the hospital’s primary target audience of prospective patients, existing patients, caregivers and referring physicians during their online hospital decision-making process.

This hospital site is exceptional for the accessibility of its deep content. We are convinced that users will not only find what they need quickly but also gain a sense of assurance from the experience.