The brief was to produce a catalogue that documented students’ work and promoted the design cluster courses at Camberwell College of Arts. The brief stipulated the final catalogue must be environmentally friendly and produced within a very limited budget. The main communications objective was promote the design cluster, demonstrate how the courses overlap, provide a visual record and promote the work of graduates.

We produced a set of posters designed to showcase the work on a wall, rather than hidden away on a bookshelf. The posters were printed on recycled paper and compiled in archive pockets, which were hand-screen-printed. The posters were produced in different sizes, proportional to course size, so not to waste paper. The catalogue was printed at Calverts - a local, environmentally sound printer.

The archive pockets allowed visitors to the exhibitions to collect ephemera and business cards of the students they liked and keep them together as a record of the show. This archive element gave the catalogues a permanent rather than transient life cycle.

Nice use of color; high impact with low cost but doesn’t look cheap.