The Lait, à la bouche (Milk, so much to love) mobile store supports the move initiated by the FPLQ to bring the diversity of innovative dairy products to consumers’ attention, interacting with them in different ways, allowing them to taste some of the 50 products made from 100 percent Canadian milk, and giving them new ideas for recipes.

The mobile store took inspiration from the carousel used in the dairy industry. The round shapes, minimalist style and dramatic lighting create an intensity and mood that enhance the appeal of the products. The electronic animation invites consumers to taste a wide variety of products.

The project was designed to travel and be flexible, thanks to a structure made of spare parts that are easily assembled and carried, in order to bring people together and to benefit producers, processors, retailers and cheese makers.

Every interaction is designed from print to the environment. There are clever relationships. Historical Parisian kiosk made contemporary through language and surface; it is really a walking refrigerator. Who knew celebrating the dairy world could be so engaging?