Living Proof was created for the purpose of applying advanced technology to solve the toughest beauty challenges. Living Proof is composed of a team of scientists from outside the beauty industry, led by MIT Institute professor Dr. Robert Langer, and beauty authorities alike, who share a vision: to invent efficient formulas based on entirely new molecules and breakthrough technologies that create results you can see from across the room.

Our design challenge was to create a brand that stands apart from all other beauty brands. As each one of Living Proof’s products is completely unique and solution-specific, we developed a packaging system that would mimic that—each form is exclusive to a particular solution, and the system will expand with the addition of future product lines. These forms will grow into a diverse collection of shapes and sizes as the company adds new products, but will always stay rooted by material selection and color palette. In addition to creating the brand and the packaging forms, we also named the product and created a messaging construct for expressing product benefits and increasing shopability.

Gorgeous from beginning to end: color, type, materials. Very well done. Really detailed, disciplined brand book; playfulness in the print materials.