Milan—based furniture retailer MC Selvini has been an active force in the mid-century modern Scandinavian design market since the 1920s. Lately though, knockoffs have been popping up everywhere, lowering the bar for quality and damaging the reputation of authentic design pieces. We felt it was a good idea to reinforce the fact that MC Selvini is the true source for real Scandinavian design in Italy. Thus we decided to go with a bold, easy (and cost-effective) approach that reflects the inner strength of true design, just like the pieces MC Selvini sells. 

If you recognize it, it’s for you! Plays on the iconography. Great that they found a way to communicate the designers’ names and the silhouette of iconic furniture pieces all in one color.