Hudson Gavin Martin ©h®is™as
Alt Group Limited, Auckland, New Zealand, 2008
Description
We were charged with developing a Christmas gift for intellectual property law firm Hudson Gavin Martin. The concept of three is an important part of the Hudson Gavin Martin brand. Christmas was stated three times and the gift itself was in three parts: wine, a rolling pin and a candle—all the ingredients for a celebration, or three. A holy trinity, if you will.
Juror Notes
The ©h®is™as as type was a bit tough to decipher. The tactile quality of the materials was irresistible. Highly conceptual, wonderfully tactile!
These three materials—grain, wood and wax—are exciting together. Message and typography is confident and authentic. An object of desire!
Intellectual property is a subject that is often difficult to grasp. The brilliance of showing the same object shaped in three different materials pays homage to this.
Credits
- Design firm
- Alt Group Limited
- Creative director
- Dean Poole
- Designers
- Aaron Edwards, Tony Proffit
- Fabricators
- Monument, Woodcroft Industries, Notre Vie
- Manufacturer
- Ngatarawa Wines
- Typefaces
- Helvetica Neue, Didot
- Client
- Hudson Gavin Martin