To promote Virginia Commonwealth University’s renowned MFA Sculpture program, this poster reflects a curriculum that combines the conceptually rigorous with the purely visual. We wanted to engage this very educated audience with an image that was visually restrained while conceptually provocative.

The photograph was shot with natural light and left unaltered. The poster’s 2 x 3 scale helps give the image a monumental and possibly human quality. Ideas about culture, art and the skills needed to shape a Duchampian readymade are also suggested. And, of course, poodles are just fun.

At first you think it’s a crazy funny person...but it’s a poodle butt! It sees something so ordinary so differently. It’s great, it’s like a Rorschach.