Raise ’Em Right Poster

Raise ’Em Right Poster

Johnny Vitorovich, New York, New York, 1997

Description

This campaign is intended to generate new interest in and heighten awareness of Maryland’s oldest surviving drive-in theater. Each poster was designed to reach a specific audience—those searching for a fun family night out, couples looking to rekindle a romance, and any adult who remembers the magic of a summer night on the grass watching a movie.

Because of the interest and nostalgia the posters have generated, all the printing, stock, and foil stamping were donated by multiple vendors. What started out as a personal quest to photo-document this drive-in over two years ended up as a poster series. I think the posters succeed because they capture the romance, the sounds, smells, texture and Americana that is/was the drive-in theater.

Collections: Communication Graphics: 19 (1998)
Repository: Denver Art Museum
Discipline: Promotional design and advertising
Format: Posters

Credits

Design firm
Johnny Vitorovich
Art director
Johnny Vitorovich
Graphic designer
Johnny Vitorovich
Illustrator
Johnny Vitorovich
Photographers
Johnny Vitorovich, Archive Films (screen image)
Copywriter
Johnny Vitorovich
Typeface
Addled
Printers
Colorcraft of Virginia, Artisan II (Foils)
Paper
French Butcher Off White
Client
Bengies Drive-In Theater
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