Raise ’Em Right Poster
Johnny Vitorovich, New York, New York, 1997
Description
This campaign is intended to generate new interest in and heighten awareness of Maryland’s oldest surviving drive-in theater. Each poster was designed to reach a specific audience—those searching for a fun family night out, couples looking to rekindle a romance, and any adult who remembers the magic of a summer night on the grass watching a movie.
Because of the interest and nostalgia the posters have generated, all the printing, stock, and foil stamping were donated by multiple vendors. What started out as a personal quest to photo-document this drive-in over two years ended up as a poster series. I think the posters succeed because they capture the romance, the sounds, smells, texture and Americana that is/was the drive-in theater.
Collections:
Communication Graphics: 19 (1998)
Repository:
Denver Art Museum
Discipline:
Promotional design and advertising
Format:
Posters
Credits
- Design firm
- Johnny Vitorovich
- Art director
- Johnny Vitorovich
- Graphic designer
- Johnny Vitorovich
- Illustrator
- Johnny Vitorovich
- Photographers
- Johnny Vitorovich, Archive Films (screen image)
- Copywriter
- Johnny Vitorovich
- Typeface
- Addled
- Printers
- Colorcraft of Virginia, Artisan II (Foils)
- Paper
- French Butcher Off White
- Client
- Bengies Drive-In Theater
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