Our goal was to create an e-commerce website that would be of interest to martini drinkers. Using a simple navigational button shaped like a coaster, we made it easy to view products as well as buy them. The copy helps support the breadth of products (glasses, shakers, etc.) offered on the site, while its humorous tone appeals to martini aficionados. We designed the site with web safe and web speedy elements, to ensure a simple and positive online shopping experience.