Redesign of FedEx Forms
Landor Associates, San Francisco, California, 1998
Description
Our assignment was to develop a worldwide airbill system that would simplify, for customers, the process of filling out the form and streamline, for FedEx employees, the process of tracking packages. We had to use the existing paper size and create a system in which information-entry areas would remain consistent even when the form was printed in different languages. Our creative strategy was to emphasize the clear organization of information in an easy-to-read format.
Collections:
Communication Graphics: 20 (1999)
Repository:
Denver Art Museum
Discipline:
Information design
Format:
Information graphic
Credits
- Design firm
- Landor Associates
- Creative director
- Eric Scott
- Designer
- Kirsten Tarnowski
- Typefaces
- Univers Condensed, ITC Century Condensed
- Client
- FedEx
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