Exhibition and graphic designers teamed up with writers and reasearchers to develop a communication system that would project to visitors the core competencies of this international corporation. Linked interactive exhibits demonstrate how technical competence in optics, motors, electronics, lighting, glass, materials, and software contributes to innovations in nine product divisions. A circular competency diagram that mirrors the actual physical exhibition space lists the menu of options and acts as a road map for all exhibits. Technical diagrams, enlarged to scale, augment the text and add to the contextual message.