The China Book
Seven Design, San Francisco, California, 1998
Description
This is a limited-edition book, showcasing the beautiful photography of Jock McDonald taken while traveling in China. The goal of the project was to showcase the collection in a simple, elegant format that would allow the photographs to speak for themselves. Using simple Chinese elements such as a square cover, Chinese fabric, and an accordion fold, this goal became a reality in a very inviting package.
The China Book brings together classic design principles to give the viewer a pleasant journal into the alluring photography of Jock McDonald.
Collections:
50 Books | 50 Covers of 1998
Discipline:
Book design
Format:
Book
Credits
- Design firm
- Seven Design
- Art director
- Michael Cronan
- Designer
- Lee Hutchinson
- Photographer
- Jock McDonald
- Typeface
- Adobe Bembo
- Printer
- The Stinehour Press
- Paper
- Starwhite Vicksburg Archiva 100# Text
- Author
- Jock McDonald
- Publisher/client
- Jock McDonald
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