In 1997 the AIGA/Colorado board of directors invited designers from across the United States to produce one-of-a-kind poster to promote literacy. This book documents forty-three of those posters. I was perversely interested in the idea of promoting the concept of literacy without actually using any words. The idea for the cover photo came from my two-year-old daughter (shown on the cover) who loves books but shows absolutely no interest in television or any screen-based images. I was trying to illustrate the competition between paper-based books and television for the attention of our children.