Every fall, the Children’s Theatre Company hosts the Curtain Call Ball, its annual fund-raising event. Cue has collaborated on the event theme and designed the invitation for the past four years. “Oh, the Drama” was the theme for 2008, inviting guests to let their hair down and participate in the evening’s events. Classic typefaces, a youthful color palette, hand-painted illustrations and witty copy bring a playful attitude to a “grown-up” night out. With a more straightforward cover, the invitation opens with a map-fold that expands to twice the size, revealing a colorful inside—an executional element that communicates a night of unexpected surprises. 

So fun, sweet, appropriate and unexpected. It remembers its audience.