![TM: Trademarks Designed by Chermayeff & Geismar](/assets/images/000/000/607/607_lg.jpg)
TM: Trademarks Designed by Chermayeff & Geismar
Chermayeff & Geismar Inc., New York, New York, 2000
Description
The challenge in designing our own trademarks book was to get it done in between all our client-related projects. It forced us to digitize all trademarks designed between 1960 and approximately 1989. The trick was to make it a real project and stay with it, editing out the not-so-important marks, adding new ones and staying within the page count established. The most interesting aspect of the book is that we intentionally left out the date for each project. Although the trademarks are organized chronologically by decade, we wanted to make the point that our trademarks are timeless. We tried to match with a four-color process the precise original color for each identity. However, we discovered in the last round of proofs that the printer in Hong Kong was using different inks for CMYK than we do here in the U.S, which changed all our specified tint percentages.
Credits
- Design firm
- Chermayeff & Geismar Inc.
- Art directors
- Ivan Chermayeff, Tom Geismar, Steff Geissbuhler
- Trim size
- 8 1/2 x 8 5/8 inches
- Pages
- 288
- Quantity printed
- 9,000
- Printer
- Phoenix Color Corp.
- Paper
- 157 gsm Top-Kote Dull Matte Art
- Binder
- Kolbus
- Binding method
- Smythe-sewn, case-bound, square-backed with head and tail bands
- Binding materials
- Brillanta cloth with blocking over 3 mm boards, 4072 purple (front), 4031 yellow (spine), 4070 red (back), Lustrofoil B5G/Silver and W417H/red (front blocking), B56/silver (spine blocking)
- Endpapers
- 140 gsm Woodfree front paper printed 1/1 solid PMS 355, back paper printed 1/1 solid PMS 286
- Publishers
- Princeton Architectural Press, Lars Müller Publishers